World Science Festival Brisbane Media Release
13 November 2015
Minister for Tourism and Major Events, Kate Jones, today unveiled the 2016 It’s Live! in Queensland events calendar featuring Australia’s best live events staged in the best destinations.
Minister Jones said a major marketing effort was also underway to promote the calendar across Australia in a bid to boost travel to Queensland in 2016.
“The 2016 It’s Live! in Queensland calendar features a number of new events including the Medieval Power: Symbols & Splendour exhibition at the Queensland Museum and IRONMAN 70.3 World Championships alongside other iconic Queensland events from the Brisbane International to the Birdsville Races,” Minister Jones said.
“Produced by Tourism and Events Queensland (TEQ), It’s Live! in Queensland showcases a diverse suite of events staged across 13 spectacular destinations.
“Events featured on the calendar will encourage visitors to disperse throughout the state and will generate up to $460 million in direct spending to Queensland’s destinations.”
Minister Jones also helped launch the program for the inaugural World Science Festival Brisbane, a highlight on the new calendar to be held in Brisbane in March 2016.
“Brisbane is the only city in the Southern Hemisphere to host the prestigious World Science Festival, which will be a major visitor drawcard in 2016, expected to attract around 27,000 direct visitor nights,” she said.
“Tourism in Queensland currently contributes $23 billion to the economy and supports 230,000 Queensland jobs.
“Events are one of the best ways to showcase a destination and drive visitation.”
Professor Suzanne Miller, CEO and Director of the Queensland Museum said Queensland Museum is ‘all systems go’ for presenting next year’s inaugural World Science Festival Brisbane.
“We have announced some of our program highlights today; including signature events coming to us exclusively from the New York festival, but many more participants and events will be announced over the coming months so our dedicated festival website is really the information hub for festival goers in the countdown to March.
“World Science Festival Brisbane is a key element to the Queensland Museum contribution to the Government's Advance Queensland initiative, bringing Science to a very broad range of audiences - there will be amazing events for everyone to enjoy; a celebration of innovation and human endeavour, and a wonderful opportunity to showcase the world-leading scientific research happening right here in Queensland.
“We are thrilled to be working with Tourism and Events Queensland and the It’s Live! in Queensland initiative to promote the World Science Festival Brisbane,” said Professor Miller
TEQ Chief Executive, Leanne Coddington, said the It’s Live! in Queensland events calendar and marketing platform represents the organisation’s strategy to deliver and promote the world’s best destination-focused events calendar.
“Where else in the world can you watch pro-golfers tee off one minute and witness the beauty of a cascading waterfall the next? Or experience the thrill of white water rafting in the morning and attend a world class cultural event that evening?” Ms Coddington said.
“The campaign, which begins today, will act as an invitation for Australians to visit Queensland’s destinations in 2016 and will be promoted across print, TV, outdoor, digital and social media channels.”
For more information or to view the 2016 It’s Live! in Queensland events calendar, visit www.queensland.com/events.
For more information about the World Science Festival Brisbane visit www.worldsciencefestival.com.au
Emma Smith (Minister Jones’ Office) 0417 405 879